About
Built Around Real Estate Investors
A focused resource for investment-property financing, rather than a lender trying to serve every type of borrower.
Our Focus
A Narrower Focus, on Purpose
WJR Equity Lending was created to provide real estate investors with a focused resource for investment-property financing. Rather than trying to serve every type of borrower, WJR concentrates on financing strategies used by investors, builders and rental property owners.
That focus shapes the conversation. Instead of starting with a rate sheet, the starting point is the deal: the property, the plan attached to it, the numbers behind it and how the investor intends to exit.
Primary Focus
- Fix & Flip
- DSCR
- Ground-Up Construction
Business-purpose, investment-property financing. Eligibility and program requirements are reviewed scenario by scenario.
Leadership
Meet Bill Reich
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Experience
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Lending background
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Real estate experience
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Philosophy
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Contact information
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Relevant licenses / credentials
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Credentials, licensing and professional history will be published here once verified information is supplied.
Talk to Bill About Your DealRecently Funded
Transaction Highlights
This section is reserved for verified funded transactions. Cards will display loan type, city and state, property image, loan amount, purchase price, rehab budget, completed value and a short description once real transaction data is supplied.
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Client Testimonials
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Working on a deal?
WJR Equity Lending can review your financing scenario and discuss what options may be available for the property, project and exit strategy.